Sunday, November 14, 2010

Propaganda in advertising

<object width="480" height="385"><param name="movie" value="http://www.youtube.com/v/dQJ2SegGWyc?fs=1&amp;hl=en_US"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/dQJ2SegGWyc?fs=1&amp;hl=en_US" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="385"></embed></object>

This ad uses oversimplification because its implying to the audience that a Twix bar will solve a complicated situation like getting  a girl. It also uses Slogans. "Need a moment? Chew it over with Twix". Both of these techniques are used to appeal to peoples humor. This makes them like the product and eventually remember it at a store and buy it when they see it.   

1 comment: