Title: Sanguinarios
Concept: This magazine is different because it is specifically for a growing trend. A large amount of the Hispanic community has adopted a certain "corrido" lifestyle. This trend has been around for three years and it is growing faster than ever. Now is the perfect time to start a magazine and give this audience what they need.
Readers: Age: 16 to 30, Gender: male, Ethnicity: Mexican-American, Income: Wealthy or aspiring to be wealthy, Self Image/ Identification: Bad Ass.
No Competition Whatsoever. No other magazine serves this demographic
Advertisement: Expensive clothing brands (Armani, Dolce&Gabbana,Ed-Hardy,etc..), Hard liquor companies (Buchanan, Remy Martin, Jack Daniels, Patron...) Car companies like Chevy (Silverados specifically), Chrysler, Ford...
Articles: News and updates about drug trafficking here in the U.S but more importantly in Mexico. News updates about the drug war and all the Mexican drug cartels. Updates on the newest albums from all the different artist that sing to this demographic (this is very important and probably the reason for most interest in the magazine because there are so many new and upcoming artist). Articles on clubs and events at those clubs. articles on what is in and out within the lyfestyle. Articles about all the new cars and their reviews.
Front cover: The front cover would read In Spanish but Im going to just post it in English.It would have a picture of him with a headline Drug-lord (El M1) captured in Sinaloa, Mexico and awaiting trial! Larry Hernandez interviewed! ..... a picture of the artist.
Scary stuff. Watch out or the editors will be murdered for featuring the wrong druglord!
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